pissing off the vegans

 

It has clocked up over 400,000 views on YouTube since it was uploaded just two days ago and has gone viral on social media, but not everyone is happy with the latest lamb ad from Meat and Livestock Australia.

The ad features SBS newsreader and social media sensation Lee Lin Chin as she masterminds a plan to bring Australians home for Australia Day so they can eat lamb.

However, one particular scene has already been the subject of dozens of complaints.

It shows a team of special agents breaking into a New York apartment and using a blow torch on a table when the occupant protests that he is vegan.

Families are being ripped asunder and children are starving to death at the hands of the governments that rule their territories in the Middle East and elsewhere. Millions are migrating into a stressed and confused Europe, not to mention drowning as they attempt to cross the Mediterranean Sea with the help of Shylocks who charge what the market will bear. There are fires and earthquakes and shortages of water. And everywhere there are well-dressed men who lay claim to doing their humanitarian best while perpetrating the inhuman worst ... it's exhausting and I am grateful to those who try to mitigate such scenes.

And I take refuge in the small kerfuffles that have some element of ludicrousness combined with a grasp-ability. A respite from serious thought ... of which I am decreasingly capable or willing.

Aside from anything else, the ad above is resoundingly professional, even if I don't quite get it.